BCLC Playbook · greenfield Pacific NW
CA MN KY ALC OLG BCLC
BCLC · BRITISH COLUMBIA · C$3.5B/YR · GREENFIELD

Pacific — greenfield expansion.

BCLC is where our partner has the smallest current footprint. Vancouver has the highest Canadian density of per-capita scratch retailers. These 5 games cover the spectrum with a Pacific Northwest narrative (orcas, glaciers, totems, kayaks, whales) — clear geographic differentiation that ALC/OLG cannot replicate.

▸ Anti-copy framework ▸ #1 $50 EXTREME▸ #2 PACIFIC PLATINUM▸ #3 $1,000,000 ULTRA▸ #4 WHALE WATCH▸ #5 BC CROSSWORD ▸ Portfolio summary
FRAMEWORK

How to remake without copying.

Scratch-off mechanics are commodity. Pollard, Sci Games, IGT share the same play structures. You cannot copy a mechanic. What you must avoid is the surface IP: names, taglines, color systems, specific symbol designs.

What is protected

  • Trademarked names — specific game brands.
  • Exact visual identity — palette, typography, distinctive symbol design.
  • Trade dress — combined look-and-feel if iconic.

What is fair game

  • Thand mechanic — key number match, multiplier, bingo, crossword. Commodity.
  • The math — odds, tiers, RTP. Not protectable in U.S. or Canada.
  • The price point — $1/$2/$3/$5/$10/$20/$30/$50 are standard SKUs.

The Kobow pattern

  • Keep thand mechanic. Don't teach a new game.
  • Change 3 of 4 sensorial layers: name + color + typography + symbol.
  • Tighten one math angle: better odds, hit-frequency, bonus path.
  • Anchor on a Kobow signature: champagne+cream + Cormorant italic + foil-stamped accents.
RANK #1 · REPLACES · $50 EXTREME (BCLC)⊕ View original reference (image · paytable · odds)

$50 EXTREME

BCLC flagship $50. Vancouver = highest scratch-density retailers per-capita in Canada. Opportunity scan: limited data harvested so far.
ORIGINAL REFERENCE · WHAT WE'RE REPLACING

$50 EXTREME (BC #50-extreme)

Original $50 EXTREME (BC #50-extreme)
Game #
50-extreme
Price
$50
Top prize
C$5,000,000
Overall odds
1 in 3.15
Vendor
BCLC (vendor mix)
How To Play (source / verbatim)
  1. Rules text not in our harvested data — refer to source URL below.
Full paytable (source data)
PrizeOddsPrinted
Detailed paytable not in our harvested data — refer to source URL below.
Provenance

Source: https://www.playnow.com/lottery/scratch-and-win/50/

Featured/biggest ticket; 8 top prizes of $5M; over $200M in prizes from $100-$500

Price
$50
Top prize
C$5,000,000
Overall odds
1 in 3.15
Tiers
6
Mechanic
C$50 · Premium multi-game · C$5M top

How To Play — verbatim from BCLC Lottery

  1. Multi-game $50 — sub-games play separately.
  2. Match YOUR NUMBERS to WINNING NUMBERS.
  3. Reveal MULTIPLIER → multiply prize.
  4. Reveal WIN-ALL → win all prizes in sub-game.

Full Paytable

PrizeOddsPrinted
C$5,000,0001 in 800,0003
C$50,0001 in 200,00012
C$5,0001 in 20,000120
C$5001 in 1,2002,000
C$1001 in 20012,000
C$501 in 8030,000

Kobow differentiation playbook

Theme angles
  • Pivot para «Pacific Extreme» — Killer whales, Whistler peaks, totem-pole heritage
  • Verare seasonal «Salmon Run» (Sep-Oct) e «Winter Pacific» (Dec-Feb)
  • Indigenous artist partnership consideration (BC tem strong First Nations art scene)
Mechanic tweaks
  • Substituir MULTIPLIER por ORCA / EAGLE / TOTEM escalada de Pacific NW
  • «DEEP CATCH» bonus tile — salmon fishing-themed
  • Tighten odds 5%
Art direction
  • Paleta pacific blue + cedar green + ocean foam. Estistica PNW
  • Typography editorial Cormorant + carved-wood sans accent
  • Print: embossed totem patterns + iridescent foil (orca-shimmer)
Legal / copy risk

Pollard sem contrato BCLC ainda — Kobow proposal is greenfield. Risco: nulo se evita logos First Nations sem partnership formal.

RECOMMENDED KOBOW PRODUCT SPEC
$50 EXTREME · $50 · Top C$5,000,000 · Odds 1 in 3.15
Pacific Extreme — PNW Killer Whale theme, ORCA/EAGLE/TOTEM cascade, Salmon Run seasonal, iridescent orca-shimmer foil.
PRINT ANATOMY · SHELF VISIBILITY
PRICE BADGE

Top-right corner. Circular gold badge, 52pt diameter (~18% of ticket width). Serif italic. This is the FIRST element the customer sees on the shelf — it must be readable from 6 ft.

TOP PRIZE BANNER

Horizontal banner just below the game name. 32-36pt serif italic value in gold/champagne — twice the size of the game name. Mono "TOP PRIZE" label sits above the value. Second-most-prominent element after price.

GAME NAME

Above the top prize banner. 22-26pt serif italic. Smaller than the top prize value — the prize amount sells the ticket, not the name. Industry convention everyone follows.

FOOTER (legal)

Game number + overall odds + barcode at bottom. Mono 6-8pt. Regulatory requirement — small but legible.

Layout options

BCLC · GAME #BC-001 · BCPRICE$50$50 EXTREME— TOP PRIZE —C$5,000,000YOUR NUMBERSWINNING NUMBERSSYMBOLS🐋🦅🌲★ORCA = WIN-ALL · EAGLE = 50X · TOTEM = 10XPRINTED BY POLLARD BANKNOTE · BCLC LOTTERYOVERALL ODDS 1 in 3.15KOBOW × POLLARD||| || ||| | || BCLC-BC-001-001 |||| | || ||
A · "Pacific Extreme" (PNW heritage)
Pacific NW aesthetic. Cedar + ocean + orca palette. Different from any other market.
FINISH Iridescent orca foil · embossed cedar · matte scratch
BCLC · GAME #BC-001 · ATLANTIC CANADAPRICE$50$50 EXTREME— TOP PRIZE —C$5,000,000YOUR NUMBERSWINNING NUMBERSSYMBOLS🌊⚓🦞★WHALE = 100X · ANCHOR = WIN-ALLPRINTED BY POLLARD BANKNOTE · BCLC LOTTERYOVERALL ODDS 1 in 3.15KOBOW × POLLARD||| || ||| | || BCLC-BC-001-001 |||| | || ||
B · "Coastal Extreme" (cross-coast portable)
Pan-coastal version — also usable in ALC with minimal swap.
FINISH Foil tides · embossed shells · matte scratch
RANK #2 · REPLACES · PACIFIC PLATINUM (BCLC)

PACIFIC PLATINUM

Premium mid-tier. Greenfield opportunity — BCLC currently has limited Pollard footprint.
Price
$30
Top prize
C$3,000,000
Overall odds
1 in 3.40
Tiers
5
Mechanic
C$30 · Premium symbol reveal · C$3M top

How To Play — verbatim from BCLC Lottery

  1. Match YOUR NUMBERS to WINNING NUMBERS.
  2. Reveal a PLATINUM symbol — instant prize.
  3. Reveal a CRYSTAL symbol — win 5X prize.
  4. Reveal a JACKPOT — win top prize.

Full Paytable

PrizeOddsPrinted
C$3,000,0001 in 1,000,0003
C$30,0001 in 100,00030
C$1,0001 in 4,000750
C$1001 in 15020,000
C$301 in 20150,000

Kobow differentiation playbook

Theme angles
  • Pivot para «Glacier Platinum» — Whistler peaks + glacial-blue aesthetic
  • Edição limitada para Vancouver winter games anniversary (2030 olympic anniversary)
  • BC craft beer / wine premium-tier crossover SKUs
Mechanic tweaks
  • Substituir CRYSTAL por GLACIER ICE — narrative different
  • «AVALANCHE» bonus — random multiplier strike
  • Tighten odds 6%
Art direction
  • Paleta glacial blue + ice white + slate gray
  • Typography outdoor-magazine (REI/Patagonia editorial feel)
  • Print: icy holographic foil + embossed mountain ridges
Legal / copy risk

Greenfield — Risco: nulo.

RECOMMENDED KOBOW PRODUCT SPEC
PACIFIC PLATINUM · $30 · Top C$3,000,000 · Odds 1 in 3.40
Glacier Platinum — Whistler peak theme, GLACIER ICE symbol, AVALANCHE bonus, icy holographic foil + embossed ridges.
PRINT ANATOMY · SHELF VISIBILITY
PRICE BADGE

Top-right corner. Circular gold badge, 52pt diameter (~18% of ticket width). Serif italic. This is the FIRST element the customer sees on the shelf — it must be readable from 6 ft.

TOP PRIZE BANNER

Horizontal banner just below the game name. 32-36pt serif italic value in gold/champagne — twice the size of the game name. Mono "TOP PRIZE" label sits above the value. Second-most-prominent element after price.

GAME NAME

Above the top prize banner. 22-26pt serif italic. Smaller than the top prize value — the prize amount sells the ticket, not the name. Industry convention everyone follows.

FOOTER (legal)

Game number + overall odds + barcode at bottom. Mono 6-8pt. Regulatory requirement — small but legible.

Layout options

BCLC · GAME #BC-002 · BCPRICE$30PACIFICPLATINUM— TOP PRIZE —C$3,000,000YOUR NUMBERSWINNING NUMBERSSYMBOLS🏔❄💎★GLACIER = 5X · AVALANCHE = 100XPRINTED BY POLLARD BANKNOTE · BCLC LOTTERYOVERALL ODDS 1 in 3.40KOBOW × POLLARD||| || ||| | || BCLC-BC-002-001 |||| | || ||
A · "Glacier Platinum" (alpine heritage)
Glacial palette + alpine aesthetic. Different do orca-theme do #1.
FINISH Icy holographic foil · embossed ridges · matte scratch
BCLC · GAME #BC-002PRICE$30PACIFICPLATINUM— TOP PRIZE —C$3,000,000YOUR NUMBERS················PLATINUM MULTIPLIER5X10X25X100XBONUS · INSTANT · MULTI-ADD · WIN-ALLB1B2B3WIN $75 · BONUS $$ · WIN-ALLPRINTED BY POLLARD BANKNOTE · BCLC LOTTERYOVERALL ODDS 1 in 3.40KOBOW × POLLARD||| || ||| | || BCLC-BC-002-001 |||| | || ||
B · "Platinum Vault" (universal)
Portable platinum — usable across markets.
FINISH Silver foil · embossed border · matte scratch
RANK #3 · REPLACES · $1,000,000 ULTRA (BCLC)

$1,000,000 ULTRA

Mid-volume $20 backbone. Most BCLC sales pass through this tier.
Price
$20
Top prize
C$1,000,000
Overall odds
1 in 3.45
Tiers
5
Mechanic
C$20 · Key-match + multiplier · C$1M top

How To Play — verbatim from BCLC Lottery

  1. Match YOUR NUMBERS to WINNING NUMBERS.
  2. Reveal a ULTRA symbol — automatic instant prize.
  3. Reveal a 2X / 5X / 10X / 25X — multiply prize.
  4. Reveal a $1,000,000 — win top prize.

Full Paytable

PrizeOddsPrinted
C$1,000,0001 in 800,0005
C$10,0001 in 50,00060
C$5001 in 1,0003,000
C$1001 in 15020,000
C$201 in 20150,000

Kobow differentiation playbook

Theme angles
  • «Cascadia Million» — Pacific Northwest region narrative
  • Cross-state license to OR (Oregon Lottery) — same geo-cultural region
  • Sazonal: Vancouver Skytrain / Stanley Park / Granville Island sub-themes
Mechanic tweaks
  • Substituir generic ULTRA por «PACIFIC PEAK» symbol cascade
  • Add «COAST GUARD» bonus tile
  • Tighten odds 4%
Art direction
  • Paleta pacific blue + cedar + sea-foam
  • Typography outdoor-magazine accent
  • Print: matte cellulose + foil peaks
Legal / copy risk

$1M Ultra is commodity nome. Risco: nulo.

RECOMMENDED KOBOW PRODUCT SPEC
$1,000,000 ULTRA · $20 · Top C$1,000,000 · Odds 1 in 3.45
Cascadia Million — PNW Pacific theme, PACIFIC PEAK cascade, COAST GUARD bonus, matte cellulose + foil peaks.
PRINT ANATOMY · SHELF VISIBILITY
PRICE BADGE

Top-right corner. Circular gold badge, 52pt diameter (~18% of ticket width). Serif italic. This is the FIRST element the customer sees on the shelf — it must be readable from 6 ft.

TOP PRIZE BANNER

Horizontal banner just below the game name. 32-36pt serif italic value in gold/champagne — twice the size of the game name. Mono "TOP PRIZE" label sits above the value. Second-most-prominent element after price.

GAME NAME

Above the top prize banner. 22-26pt serif italic. Smaller than the top prize value — the prize amount sells the ticket, not the name. Industry convention everyone follows.

FOOTER (legal)

Game number + overall odds + barcode at bottom. Mono 6-8pt. Regulatory requirement — small but legible.

Layout options

BCLC · GAME #BC-003 · BCPRICE$20$1,000,000ULTRA— TOP PRIZE —C$1,000,000YOUR NUMBERSWINNING NUMBERSSYMBOLS🏔🌲🌊★PEAK = 10X · COAST = WIN-ALLPRINTED BY POLLARD BANKNOTE · BCLC LOTTERYOVERALL ODDS 1 in 3.45KOBOW × POLLARD||| || ||| | || BCLC-BC-003-001 |||| | || ||
A · "Cascadia Million" (PNW)
Pacific blue + cedar palette. Cascadia regional narrative — cross-border with Oregon.
FINISH Foil peaks · embossed cedar · matte cellulose
GAME #BC-003 · KOBOWPRICE$20$1,000,000ULTRA— TOP PRIZE —C$1,000,000?????????????????????????SYMBOLS · ×5 · ×10 · ×25 · 1M×5×10×251MWIN $75 · BONUS $$ · WIN-ALLPRINTED BY POLLARD BANKNOTE · BCLC LOTTERYOVERALL ODDS 1 in 3.45KOBOW × POLLARD||| || ||| | || BCLC-BC-003-001 |||| | || ||
B · "Million Modern" (urban)
Verare modern para Vancouver urban retailers.
FINISH UV gloss · embossed peaks · matte black scratch
RANK #4 · REPLACES · WHALE WATCH (BCLC)

WHALE WATCH

Entry-tier $5 with BC-cultural anchor (whale watching = top tourist activity). Strong sell-through.
Price
$5
Top prize
C$250,000
Overall odds
1 in 3.70
Tiers
5
Mechanic
C$5 · Symbol-match · C$250K top

How To Play — verbatim from BCLC Lottery

  1. Scratch play area to reveal symbols.
  2. Reveal a WHALE symbol → win prize shown.
  3. Reveal a POD symbol → win 2X prize.
  4. Reveal a BREACH → win all prizes.

Full Paytable

PrizeOddsPrinted
C$250,0001 in 600,0005
C$10,0001 in 50,00060
C$5001 in 1,0003,000
C$1001 in 15020,000
C$51 in 5600,000

Kobow differentiation playbook

Theme angles
  • Mantism core whale theme — is o que vende em BC
  • Add seasonal SKUs: orcas (summer), humpbacks (fall), greys (spring migration)
  • Tie-in com Vancouver Aquarium / Pacific Rim National Park (CSR-positive)
Mechanic tweaks
  • Substituir WHALE/POD/BREACH por ORCA/POD/BREACH — specific over generic
  • «DEEP DIVE» bonus — 3-tile underwater reveal
  • Tighten odds 5%
Art direction
  • Paleta deep ocean blue + slate + foam-white
  • Illustrations: National Geographic-style orca photography reference
  • Print: matte cellulose + iridescent foil (whale-back shimmer)
Legal / copy risk

Whale theme is commodity. Risco: nulo.

RECOMMENDED KOBOW PRODUCT SPEC
WHALE WATCH · $5 · Top C$250,000 · Odds 1 in 3.70
Whale Watch BC — ORCA/POD/BREACH symbols, DEEP DIVE bonus, NatGeo-style illustration, iridescent whale-back foil.
PRINT ANATOMY · SHELF VISIBILITY
PRICE BADGE

Top-right corner. Circular gold badge, 52pt diameter (~18% of ticket width). Serif italic. This is the FIRST element the customer sees on the shelf — it must be readable from 6 ft.

TOP PRIZE BANNER

Horizontal banner just below the game name. 32-36pt serif italic value in gold/champagne — twice the size of the game name. Mono "TOP PRIZE" label sits above the value. Second-most-prominent element after price.

GAME NAME

Above the top prize banner. 22-26pt serif italic. Smaller than the top prize value — the prize amount sells the ticket, not the name. Industry convention everyone follows.

FOOTER (legal)

Game number + overall odds + barcode at bottom. Mono 6-8pt. Regulatory requirement — small but legible.

Layout options

BCLC · GAME #BC-004 · BCPRICE$5WHALE WATCH— TOP PRIZE —C$250,000YOUR NUMBERSWINNING NUMBERSSYMBOLS🐋🌊🐚★ORCA = 5X · POD = 10X · BREACH = WIN-ALLPRINTED BY POLLARD BANKNOTE · BCLC LOTTERYOVERALL ODDS 1 in 3.70KOBOW × POLLARD||| || ||| | || BCLC-BC-004-001 |||| | || ||
A · "Whale Watch" (BC nature)
Deep ocean palette. NatGeo aesthetic — premium $5 nature product.
FINISH Iridescent foil · embossed waves · matte cellulose
BCLC · GAME #BC-004 · ATLANTIC CANADAPRICE$5WHALE WATCH— TOP PRIZE —C$250,000YOUR NUMBERSWINNING NUMBERSSYMBOLS🌊⚓🐚★WHALE = 10X · ANCHOR = WIN-ALLPRINTED BY POLLARD BANKNOTE · BCLC LOTTERYOVERALL ODDS 1 in 3.70KOBOW × POLLARD||| || ||| | || BCLC-BC-004-001 |||| | || ||
B · "Coastal Watch" (universal coastal)
Portable coastal — usable in ALC com swap.
FINISH Foil tides · embossed shells · matte scratch
RANK #5 · REPLACES · BC CROSSWORD (BCLC)

BC CROSSWORD

Entry-tier crossword for BC. Standard franchise — easy lift for Kobow.
Price
$3
Top prize
C$100,000
Overall odds
1 in 3.85
Tiers
6
Mechanic
C$3 · Crossword franchise

How To Play — verbatim from BCLC Lottery

  1. Scratch YOUR LETTERS to reveal 18 letters.
  2. Match letters to crossword grid.
  3. Reveal 3+ complete words → win per PRIZE KEY.
  4. WEST COAST WORD bonus = special highlighted word with extra prize.

Full Paytable

PrizeOddsPrinted
C$100,0001 in 300,0005
C$5,0001 in 50,00030
C$5001 in 1,2001,500
C$501 in 8025,000
C$101 in 10300,000
C$31 in 5500,000

Kobow differentiation playbook

Theme angles
  • «West Coast Crossword» — words emphasize BC vocabulary (Howe Sound, Stanley Park, kayak)
  • Edição limitada Indigenous Languages Day (NPP-friendly tie-in)
  • Bilingual EN/FR variant
Mechanic tweaks
  • Manter crossword. Add WEST COAST WORD bonus (keeps estrutura mas re-tema)
  • «FAST $20» spot
  • Tighten odds 5%
Art direction
  • Paleta cream + ocean blue + cedar
  • Typography editorial — outdoor magazine feel
  • Print: blue foil em coast word + embossed grid
Legal / copy risk

Crossword is prior art. Risco: nulo.

RECOMMENDED KOBOW PRODUCT SPEC
BC CROSSWORD · $3 · Top C$100,000 · Odds 1 in 3.85
West Coast Crossword — BC vocabulary theme, WEST COAST WORD bonus, blue foil + cedar palette, bilingual EN/FR variant.
PRINT ANATOMY · SHELF VISIBILITY
PRICE BADGE

Top-right corner. Circular gold badge, 52pt diameter (~18% of ticket width). Serif italic. This is the FIRST element the customer sees on the shelf — it must be readable from 6 ft.

TOP PRIZE BANNER

Horizontal banner just below the game name. 32-36pt serif italic value in gold/champagne — twice the size of the game name. Mono "TOP PRIZE" label sits above the value. Second-most-prominent element after price.

GAME NAME

Above the top prize banner. 22-26pt serif italic. Smaller than the top prize value — the prize amount sells the ticket, not the name. Industry convention everyone follows.

FOOTER (legal)

Game number + overall odds + barcode at bottom. Mono 6-8pt. Regulatory requirement — small but legible.

Layout options

GAME #BC-005 · BCLCPRICE$3BC CROSSWORD— TOP PRIZE —C$100,000YOUR LETTERSCROSSWORDMULTIPLIERS3×5×$20GOLDEN WORD · WIN BONUSPRINTED BY POLLARD BANKNOTE · BCLC LOTTERYOVERALL ODDS 1 in 3.85KOBOW × POLLARD||| || ||| | || BCLC-BC-005-001 |||| | || ||
A · "West Coast" (BC editorial)
BC-specific vocabulary. Cream + blue + cedar palette. Differentiated from generic 'crossword'.
FINISH Blue foil em COAST words · embossed grid · matte scratch
GAME #BC-005 · KOBOWPRICE$3BC CROSSWORD— TOP PRIZE —C$100,000?????????????????????????SYMBOLS · ×3 · ×5 · ×10 · $20×3×5×10$20WIN $75 · BONUS $$ · WIN-ALLPRINTED BY POLLARD BANKNOTE · BCLC LOTTERYOVERALL ODDS 1 in 3.85KOBOW × POLLARD||| || ||| | || BCLC-BC-005-001 |||| | || ||
B · "Crossword Modern" (urban minimal)
Verare modern Vancouver urban-ready.
FINISH UV gloss · embossed grid · matte black scratch
PORTFOLIO RECAP · BCLC

The 5 Kobow products at a glance.

#Kobow ProductReplacesPriceTop prizeOdds
#1$50 EXTREME$50 EXTREME (BCLC)$50C$5,000,0001 in 3.15
#2PACIFIC PLATINUMPACIFIC PLATINUM (BCLC)$30C$3,000,0001 in 3.40
#3$1,000,000 ULTRA$1,000,000 ULTRA (BCLC)$20C$1,000,0001 in 3.45
#4WHALE WATCHWHALE WATCH (BCLC)$5C$250,0001 in 3.70
#5BC CROSSWORDBC CROSSWORD (BCLC)$3C$100,0001 in 3.85